Inside the inbox

Email tips, inspiration and insights from the team at EmailOctopus

Email marketing strategy for dentist

Email marketing is quite popular among SaaS and E-commerce businesses, but many other businesses, such as dental clinics, can also benefit from it, even without dedicated marketing teams. It’s an affordable strategy that dentists can use to improve their patient communication and increase recurring revenue. Let’s see how, as a dentist, you can add email [...]

Simplifying email automation with templates

Black Friday email marketing: importance, examples, and top tips

Halloween email examples and ideas [2025]

Case studies

Customer feature: J. Cole and Dreamville Records

If you know J. Cole, you probably know him as a rapper, singer and songwriter with a back catalogue full of top ten hits and Grammy-nominated records. You might not know that he’s also the head of Dreamville Records, a record label he co-founded in 2007 that boasts a roster of eight rappers and hip [...]

Customer feature: Folksy – the UK’s biggest online craft fair

Since its inception over 16 years ago, Folksy has become the home of British craft. Artists and designers from all over the British Isles sell their handmade gifts and original artwork to an eager community of craft lovers. This community shares a genuine appreciation of local talent and the skill that goes into everything from [...]

Customer feature: WiseOceans

WiseOceans is on a mission to inspire ocean conservation through education, community engagement, and hands-on science. What started as a simple idea – helping people find careers in marine conservation – has grown into a global organisation running education programmes, conservation projects, and more. We spoke with Toni from WiseOceans to learn how they bring [...]

Customer feature – etch. a Michelin Guide recommended restaurant

Steven Edwards is the founder of etch., a restaurant in Brighton & Hove on the south coast of England. After winning MasterChef: The Professionals in 2013, Steven set about finding the perfect home for his own restaurant and etch. was born. We caught up with Steven to hear more about etch., weathering the pandemic, and [...]

The latest on the blog

Email Marketing

Using email marketing to boost ticket sales

Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing [...]

Jonny WhiteAugust 02, 2018

Startup Journey

5 things we learned at EmailOctopus by going remote

Last month, my wife and I moved from London to Vancouver. It was a great opportunity for us: to see new places, meet new people and take a break from our hectic London commutes. But for me, it meant saying a reluctant goodbye to the EmailOctopus office and our small but mighty team in the [...]

jonathanJuly 24, 2018

Email Marketing

GDPR: 5 last minute tips for re-confirming your email list

With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected [...]

Tom EvansMay 17, 2018

Email Marketing

Do I need to re-opt-in my email list for GDPR?

The General Data Protection Regulation (GDPR) is one of the new marketing regulations coming into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you [...]

Tom EvansMay 02, 2018

Email Marketing

How top fashion brands use email marketing

The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the [...]

Tom EvansApril 03, 2018

Product Updates

Announcing: Additional list fields so you can personalise your campaigns even further

It’s been a long time coming, but today we’re excited to launch additional list fields. Our biggest single update to EmailOctopus since our launch in 2014. For the past 3 years, we’d restricted you to only storing 3 values, a first name, last name and email address. From today onwards, you can now add additional [...]

Tom EvansMarch 05, 2018

Product Updates

Announcing: Custom domains and a re-worked campaign creation process

The keener eyed of you may have noticed a couple of updates to the EmailOctopus platform over the past week. Those updates are custom domains, which allow you to use your own domain to track clicks and host unsubscribe pages, and a re-worked campaign process. The re-worked campaign flow Our campaign flow has been completely overhauled, [...]

Tom EvansFebruary 14, 2018

Product Updates

Our new integration, with OptinMonster

Today we’re excited to announce a new official integration between EmailOctopus and OptinMonster. OptinMonster is one of the most widely used opt-in form providers, with over 1 billion users a month seeing an OptinMonster form. The platform introduces a wide range of beautiful opt-in form designs ranging from popup forms to forms which slide-in on [...]

Tom EvansFebruary 09, 2018

Customer Case Studies

Meet Liz Gavin: International best-selling romance writer

At EmailOctopus we have the privilege of working with a wide and colourful customer base, offering a variety of services from insurance to erotica. Whatever their line of work, we love hearing our customers’ stories of how they built their businesses and how email has helped them grow. Recently, we caught up with Liz Gavin [...]

Anna BidmeadFebruary 02, 2018

Customer Case Studies

Popbitch: dishing the dirt directly to your inboxes since 1999

For the past 17 years, Popbitch has made its business spilling the secrets of the rich and famous. Now with a subscriber base in the hundreds of thousands, the weekly newsletter prides itself on dishing the very best dirt each and every Thursday. While Popbitch likes to keep its news lighthearted, it’s broken some serious [...]

Anna BidmeadNovember 10, 2017

Startup Journey

My experience as an Intern at EmailOctopus

This blog post was written by Hamzah Tabani. Hamzah joined the EmailOctopus team on a paid internship from Queen Mary University London during his summer break. Ten weeks can fly by in no time if you’re not careful. Working in the dynamic start-up world leaves no room for slacking off, even for an intern. That’s [...]

Hamzah TabaniOctober 04, 2017

Customer Case Studies

How Tedium founder Ernie Smith uses EmailOctopus to broadcast the banal

Ernie Smith is on a mission: to share and celebrate the dull side of the internet. With his twice-weekly newsletter Tedium, Ernie delves into the most mundane corners of the web and shares his findings with a growing fanbase. Since 2015 he’s kept 9,000 subscribers informed about everything from corduroy to walkie talkies to those [...]

Anna BidmeadSeptember 26, 2017

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