Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards.
As an event, Halloween has been quite popular in Western countries like the USA, but it’s also starting to gain popularity in Asian countries such as Japan, India, and Thailand. So, regardless of where your subscribers are, it is always a great idea to send a marketing email at times like these.
Halloween email marketing
There’s no denying that email is one of the most cost-effective ways to reach your existing audience, it’s both efficient and cost-effective at the same time. So if you are planning to get some sales boost this Halloween then email marketing needs to play an important role.
This Halloween will have the highest spending per person ever, and more people are joining the celebration, so it will be a big event.
Here are some key points to remember when planning email marketing for Halloween:
Have a catchy subject line
Having a good email subject line increases open rates and drives engagement. Make sure your subject line stands out by using an eye-catching emoji, catchy text and keeping it short.
Remember that you only have a few seconds to catch your subscribers’ attention, so keep your subject line simple, humorous and to the point.
Make it fun and witty to match the energy of the Halloween season. You can also add some spooky vibes by using Halloween-themed email phrases.
Use Halloween-themed images
Adding Halloween images and visuals can help grab your readers attention and make your emails stand out. These visuals also make your message easier to understand.
Halloween is about spooky fun and jokes. Use Halloween-themed visuals that match your brand to make your campaign feel natural and connect with your readers. Your email design should also use Halloween inspiration, just like your visuals.
If you aren’t a designer and need help, you can easily create these images with ChatGPT or Google Gemini. Just upload your product or a reference image and describe what you need.
Use Halloween-specific content
Apart from visuals, the content that you add to your email should also be Halloween inspired.
Some examples of Halloween-themed content that you can include in your email campaigns are:
- Spooky recipes or cocktails for Halloween parties
- DIY Halloween decorations or costume ideas
- Recommendations for scary movies or books
Remember to keep the content fun and engaging, and don’t forget to include Halloween-themed visuals to make your emails stand out.
Halloween-specific promotions and discounts
Halloween is a very popular holiday, so it’s a great time to boost sales. Give your subscribers special offers and discount codes. This way, you can use the fun Halloween mood to turn more people into customers.
Make your promotions and discount codes Halloween-themed, and make sure they stand out in your emails. This will help attract more attention and increase sales.
Send multiple email campaigns
Don’t only send your marketing email on October 31st.
Send emails before and after Halloween, too. Start early with teaser emails to build excitement. After Halloween, send a follow-up to everyone, in case they missed your earlier messages.
Halloween email examples
Now that we understand why Halloween is important and how email marketing helps, let’s look at some design examples and see what we can learn.
SIMPLER HAIR COLOR
Halloween is known for scary decorations, costumes, and candies, but there are also many other products related to the holiday that have a small but dedicated group of fans. For example, some people use makeup and hair color to make their costumes look more real. This is where SIMPLER HAIR COLOR tries to tap in.
They use a mix of relevant images and smart wording to make the email interesting while maintaining the main theme. Instead of just listing the benefits, they present them as a warning label first, then explain why their product is actually better.
Cameron’s Coffee
While coffee has no major role in Halloween, it doesn’t mean that it can’t be promoted.
Cameron’s Coffee has a unique way of promoting their brand. Instead of just using pictures and discounts, they also create new seasonal products to get customers to buy again.
They also share special Halloween recipes that use their own coffee, which adds even more value.
National Geographic
National Geographic isn’t really connected to Halloween, but they’ve still found some cool content that matches the holiday’s spooky feel. They also added some extra things like activities and fun ideas for Halloween which is a great way to increase engagement.
Note: The above image is cropped; see full newsletter here.
Restream
Unlike others, Restream takes a rather common approach, which is just a creatively designed Halloween themed email with a discount. This is a good idea when you don’t have anything specific to showcase, but still want to use the occasion to market.
Conclusion
Use this blog as your quick guide for Halloween and other similar celebrations.
To create a successful email campaign, tap into people’s excitement for the holidays. Send them Halloween-themed content and special discount coupons. This way, you can turn your subscribers into customers. For ideas, look at examples from other brands that have done this well.
