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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any [...]
Mother’s Day is just around the corner, which can be the perfect time to engage with your audience and send a promotional email campaign. But remember, only send this kind of email if you think your audience expects it from your brand — off-topic and off-brand emails that take advantage of special occasions tend to [...]
![Preview image for: How to build an email list [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image.png&w=3840&q=100)
Whether you’re running a business or sending a newsletter, without an active email list you’re going to struggle to reach customers / readers in cheap and effective ways. This is why it’s important to start thinking of ways to build and grow your email list from the first day itself. Let’s start by understanding why [...]
First off, thanks for your interest in EmailOctopus! We welcome guest posts on our blog. If you have great writing skills and would like to share your email marketing expertise with our audience, we’d love to hear from you. We’ve put together this page with information on our guest post writing guidelines. And a few [...]
It’s already been said many times in our blogs that how important and efficient email marketing is and why everyone should focus on it. What’s not been said is the importance of email marketing for companies who can use email marketing in a non-intrusive way to build a long-term relationship with their audience. Let’s now [...]
TinyLetter used to be a free newsletter service that was run by Mailchimp which they had acquired in 2011, only a year after it was founded by Phil Kaplan. TinyLetter was great for many years with a large fanbase down to its free plan and ease of use. But now, it’s coming to an end. [...]
Christmas is not just about spending time with your friends and family. It’s a good time to make more money as a business and get people to visit your store or website by offering special discounts, and email marketing is a great way to let people know about these deals. Sending an email on Christmas [...]
Email marketing has proven itself to be a valuable tool in today’s dynamic digital world. It’s not just about sending marketing emails; it’s your key to building meaningful connections with your audience and achieving real business impact. However, in order to excel in email marketing, you need the perfect set of email marketing tools based [...]
In the fast-paced world of digital marketing, small businesses often find themselves trying to compete with larger businesses that have massive marketing budgets. This is where organic marketing strategies like SEO and email marketing comes into play. Not only are they cost-effective but also super efficient. We’ve already talked about SEO in the past, and [...]
If you have read our other blogs, then you might have already seen how much we discuss about email marketing having a good ROI. Taking that ahead, today we’ll be talking about how we can take that ROI even higher by following some easy to implement tips which will improve the conversion rate of your [...]
There are many things that define the success of a product launch. A crucial component of this is having a well thought out launch strategy, and one of its key elements is the product launch email. This plays a vital role in informing your existing audience about what to expect. Now, let’s dive deeper into [...]
A subject line is the first thing your subscriber will see once you send an email campaign. It should be written in a way that should motivate or excite them to open the email. A well-written subject line is one that is brief and concise, motivates one to open the email, and provides an overview [...]