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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices [...]
Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, [...]
In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. [...]
AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means [...]
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Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want [...]
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Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit [...]
A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of [...]
Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and [...]
With so many digital marketing tactics to choose from, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely. If you consider the statistics, email marketing is one [...]
Newsletters are no longer something that only big publishers and organisations use to provide updates. Many individuals and small creators run incredibly popular newsletters these days — emailing thousands, if not millions of subscribers each month and making a good living from it. However, an important aspect of building a successful newsletter that’s often overlooked [...]
With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of [...]
Emails landing in spam is probably the biggest nightmare for anyone who relies on email marketing to grow their business or communicate with customers and prospects. While most of the reasons behind this can be fixed with little investigation and effort, some cases do require extra attention. So let’s explore the common reasons behind emails [...]