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Email tips, inspiration and insights from the team at EmailOctopus
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Email tips, inspiration and insights from the team at EmailOctopus
Get our monthly round-up of top email marketing tips delivered to your inbox
When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers [...]
As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverability benchmark report by Validity, the average inbox placement [...]
The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental [...]
Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get [...]
For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience [...]
Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy [...]
Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms [...]
“Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into [...]
Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such [...]
Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own [...]
[Updated for 2021] Black Friday – the day best known for fights over cut-price televisions in Walmart is now an unmissable event in the calendar for all ecommerce brands. And increasingly, more and more industries are jumping on the band wagon from SaaS to travel. It’s a consumer holiday that has moved increasingly online, hurried [...]
At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we [...]