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Email tips, inspiration and insights from the team at EmailOctopus
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MailPoet is an email marketing tool specifically designed for websites built on WordPress. Unlike other email marketing tools, MailPoet can only be used via its WordPress plugin, making it an excellent choice for WordPress-based websites but unusable for others. Best MailPoet alternatives Free tier comparison Tool Free Tier (max subscribers) Free Tier (max emails) Mailpoet [...]

Mailjet is an email marketing tool owned by Sinch, the same brand that owns Mailgun. It is one of the few email marketing tools that also allows you to send transactional emails using their SMTP relay or API. Though Mailjet has lots of great features, user feedback suggests its UI can be a bit clunky, [...]

Moosend is an email marketing tool utilised by businesses of all sizes around the world. Though it has all the features one would expect from a good email marketing tool, user reviews suggest it is a little lacking in customisation and customer support responsiveness. Best Moosend alternatives Free tier comparison Tool Free Tier (max subscribers) [...]
![Preview image for: 8 Campaign Monitor alternatives [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-17.png&w=3840&q=100)
Campaign Monitor is a well-known email marketing tool developed by Marigold, the same company behind several other marketing tools such as Emma. While primarily an email marketing solution, Campaign Monitor also supports SMS and transactional emails. The platform provides features such as email personalisation, automation, and segmentation to enhance your marketing strategies. Best Campaign Monitor [...]
![Preview image for: 8 Mailmunch alternatives [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-12.png&w=3840&q=100)
Mailmunch started off as a tool to help marketers build beautifully designed opt-in forms to improve conversion rates. It’s especially popular on Shopify’s plugin marketplace for popups and email automation. While Mailmunch is a great tool, many of its users on the Shopify plugin marketplace have mentioned that the support can be unresponsive at times. [...]
![Preview image for: 9+ Mailchimp alternatives [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-3.png&w=3840&q=100)
Mailchimp is one of the most popular and well-known email marketing tools, and has been for many years. They used to have a generous free plan of 12,000 emails to 2,000 subscribers per month and were known for their affordability. However, in 2023 they increased their prices three times and have reduced their free plan to a [...]
![Preview image for: 8+ Beehiiv alternatives [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-9.png&w=3840&q=100)
Beehiiv is an email marketing tool designed specifically for newsletter authors. Its popularity grew in 2022 as many sought alternatives to Substack due to some of its limitations. While Beehiiv serves the creator newsletter niche very well, it may not be the best or most affordable option for other businesses and industries. Best Beehiiv alternatives [...]

Constant Contact is one of the oldest email marketing companies (founded in 1995). Although Constant Contact has been a reliable email marketing tool for decades, many of its users are migrating to other options in search of better value for money and new features. Best Constant Contact alternatives Free tier comparison Tool Free Tier (max [...]
![Preview image for: 7+ Klaviyo alternatives [updated 2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-6.png&w=3840&q=100)
Klaviyo is an email marketing tool primarily focused on and ideal for ecommerce and D2C businesses. This specialisation may limit its suitability for businesses in other industries or niches. Likewise, if you don’t intend to use all its features and fully integrate your business with Klaviyo, there are more budget-friendly options you should consider exploring. [...]
![Preview image for: 8 Drip alternatives for email marketing [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-8.png&w=3840&q=100)
Drip is an email marketing tool that started off as a popup tool, but slowly grew into a full-fledged email marketing tool. It’s primarily designed to be used with Shopify and has all the features that can help you scale your ecommerce business. However, its specialisation in ecommerce means it might not be the best [...]
![Preview image for: 9 Substack alternative [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-7.png&w=3840&q=100)
Though many people consider Substack to be an email marketing tool, it’s actually a content distribution platform similar to Medium, with the added ability to send content via email. While Substack is excellent for distributing content, it falls short as an email marketing tool due to its lack of basic features like email automation. Best [...]
![Preview image for: 8 Zoho Campaigns alternatives [2024]](/_next/image?url=https%3A%2F%2Fsales.emailoctopus.com%2Fapi%2Fmedia%2Ffile%2Fsq-image-5.png&w=3840&q=100)
Zoho Campaigns is an email marketing tool that’s part of Zoho’s suite of marketing and business tools. It’s designed to integrate seamlessly with other Zoho tools, such as Zoho CRM. While Zoho Campaigns offers affordability and a range of pricing options, customer reviews suggest its user interface is not very user-friendly, which can be a [...]