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Email tips, inspiration and insights from the team at EmailOctopus

Email marketing strategy for dentist

Email marketing is quite popular among SaaS and E-commerce businesses, but many other businesses, such as dental clinics, can also benefit from it, even without dedicated marketing teams. It’s an affordable strategy that dentists can use to improve their patient communication and increase recurring revenue. Let’s see how, as a dentist, you can add email [...]

Simplifying email automation with templates

Black Friday email marketing: importance, examples, and top tips

Halloween email examples and ideas [2025]

Case studies

Customer feature: J. Cole and Dreamville Records

If you know J. Cole, you probably know him as a rapper, singer and songwriter with a back catalogue full of top ten hits and Grammy-nominated records. You might not know that he’s also the head of Dreamville Records, a record label he co-founded in 2007 that boasts a roster of eight rappers and hip [...]

Customer feature: Folksy – the UK’s biggest online craft fair

Since its inception over 16 years ago, Folksy has become the home of British craft. Artists and designers from all over the British Isles sell their handmade gifts and original artwork to an eager community of craft lovers. This community shares a genuine appreciation of local talent and the skill that goes into everything from [...]

Customer feature: WiseOceans

WiseOceans is on a mission to inspire ocean conservation through education, community engagement, and hands-on science. What started as a simple idea – helping people find careers in marine conservation – has grown into a global organisation running education programmes, conservation projects, and more. We spoke with Toni from WiseOceans to learn how they bring [...]

Customer feature – etch. a Michelin Guide recommended restaurant

Steven Edwards is the founder of etch., a restaurant in Brighton & Hove on the south coast of England. After winning MasterChef: The Professionals in 2013, Steven set about finding the perfect home for his own restaurant and etch. was born. We caught up with Steven to hear more about etch., weathering the pandemic, and [...]

The latest on the blog

Email Marketing

Email marketing strategy for dentist

AnkitOctober 15, 2025

Product Updates

Simplifying email automation with templates

Automation is very important for email marketing because it saves a lot of time with just a one-time setup. This is especially useful for businesses with limited staff. Automated emails also provide a better return on investment since they work on their own after being set up. Seeing the value of email automation, we recently [...]

AnkitOctober 10, 2025

Marketing

Black Friday email marketing: importance, examples, and top tips

Black Friday is almost here, and it’s one of the biggest shopping days of the year. Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people [...]

AnkitSeptember 27, 2025

Email Marketing

Halloween email examples and ideas [2025]

Halloween is a major event for almost all businesses, and this year the NRF (National Retail Federation) predicts that Halloween spending will reach a record $13.1 billion. This makes it one of the biggest economic opportunities of the year, especially for businesses related to candy, costumes, gifts, and greeting cards. As an event, Halloween has [...]

AnkitSeptember 22, 2025

Email Marketing

Kit (formerly ConvertKit) price hike

Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey. Kit price hike 2025 So the recent price hike mostly affects users who have a list size of [...]

AnkitSeptember 09, 2025

Email Marketing

MailerLite pricing update (free tier limits updated)

MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 [...]

AnkitSeptember 04, 2025

Marketing

Step-by-step guide to grow your brand on Reddit

Lately, Reddit has seen a significant surge in visitors from search engines. This isn’t just a coincidence – it’s a reflection of changing user behaviour. Now, instead of just searching for “best perfume for men,” most people search for “best perfume for men Reddit.” People have started adding “Reddit” to their searches to find more [...]

AnkitAugust 12, 2025

Email Marketing

The best email marketing tool for non-profits

If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. [...]

AnkitAugust 06, 2025

Email Marketing

Best practices for a reactivation email campaign

Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly [...]

AnkitJuly 26, 2025

Marketing

How to create a brand tone of voice

Whether you are a new or established business, having a set tone of voice is necessary to ensure your business has a consistent way of communicating. No matter if you’re posting a tweet, writing a blog, or answering customer questions, the way you communicate affects how people see and feel about your brand. In this [...]

AnkitJuly 17, 2025

Email Marketing

Email marketing strategy for restaurants

While most people think that email marketing is mostly meant for internet-based businesses, like SaaS and e-commerce, the fact is that almost every business can benefit from email marketing. Email marketing has a proven track record with one of the highest ROIs. This is why even offline businesses like KFC and Dunkin’ Donuts still use [...]

AnkitJuly 10, 2025

Product Updates

Meet Contacts: the new way to view your audience

We’re making a small change that’ll make a big difference to how you manage your subscribers. In July, we’re beginning rolling out a change to EmailOctopus where the Lists screen, within the dashboard, is replaced with a new Contacts page. This change isn’t just about a new name, it’s about making the platform simpler and [...]

Tom EvansJuly 03, 2025

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